Indoors, the distance between your audience and the screen decides almost everything. At three metres a coarse pitch shows the viewer its individual pixels, while a fine pitch shows them the product, and that difference is the single most important decision in the specification. Our team explains pixel pitch, brightness and viewing distance in clear terms, then recommends a solution that suits your space, objectives and budget.
As a general guide, P1.86 suits boardrooms, control rooms and luxury retail viewed from under eight metres. P2.5 suits showrooms, bank branches and retail counters. P3 suits mosques, halls and conference rooms, and P4 suits atriums, large halls and wide retail floors. A reliable test is to stand where your customer will stand, measure that distance in metres, and choose the pitch closest to it, moving one step finer where the figure falls between two options.